Edelman looks after Olsen twins fashion range Noelle Waugh
US-based Dualstar Entertainment, the brand management company behind youth fashion icons Mary-Kate and Ashley Olsen, has appointed Edelman Australia as its communications agency in the region.
Edelman Sydney will manage PR activity for the company within the Australian market encompassing fashion, style and entertainment properties. Its Australian consumer marketing division will operate in conjunction with Edelman’s global consumer communications network which already works on the global account.
The agency will work across the stars’ ‘tween’ fashion, entertainment and lifestyle label mary-kateandashley along with burgeoning ‘tween and teen’ boys brand the Sprouse Bros by Dylan and Cole Sprouse.
Edelman director of consumer communication and new media, Marcus Bottay, said the global appeal of the young duo continues to blossom with Mary-Kate and Ashley “not only respected as iconic style and fashion culture superstars of the 21st century, but also as admirable role models and as business-savvy young entrepreneurs.”
The Los Angeles based Dualstar Entertainment Group was established in 1993 to leverage the then-child stars Ashley and Mary-Kate Olsen appeal with the mary-kateandashley brand now recognised on the global stage as a leader in affordable designer fashions for the ‘tween’ market.
