News Limited has given its automotive classified brand, Cars Guide, a modern new look which will be rolled out to all its online and offline publications.
Landor carried out a brand review for Carsguide.com.au, while Cummins and Partners were responsible for designing the new logo, which launched today.
The new brand will be used across News Limited’s online properties and 130 metropolitan, regional and community newspapers.
“By presenting a unified Cars Guide brand across more than 130 newspapers, online and carsguide.mobi, we will be able to leverage and build our brand recognition and equity,” carsguide.com.au chief executive officer, Ed Smith said.
