AROUND nine in ten Australians consciously look for Australian made products when they shop, according to the latest research from the Australian Made Campaign.
The research, commissioned by the Australian Made Campaign and conducted by Roy Morgain Research, found that 87% of Australians seek out Australian products regardless of their age, income level or occupation, up from 80% in 2000.
However, more than 40% of Australians think marketers make it difficult for them to identify what Australian and what isn’t.
The research also found that awareness of the Australian Made trade mark had grown from 93% in 2000 to 95% in 2002. In some age categories and states awareness was 100%.
One in three respondents spontaneously mentioned they specifically look for the Australian Made trade mark as an identifier of Australian products. The trademark is the most widely used identifier of Australian products (compared with Ausbuy at 1%).
The research follows qualitative research commissioned earlier this year by the Australian Made Campaign that found Australians are motivated to buy Australian made because it creates jobs and that while the issue of Australian ownership continues to be emotional and highly charged, much of the heat has gone out of the debate over the past year.
