Voters dismiss social networking sites Tim Addington
John Howard and Kevin Rudd’s use of social networking sites such as YouTube, MySpace and Facebook to promote their election policies is not an effective media channel for connecting with voters, according to a new survey.
Just 0.4% of the 1500 people questioned said the three sites were the most effective media channel for election information to reach them. Unsurprisingly, 3% of 18 to 24-year-olds said social networking sites were a good source of information, the highest of any demographic.
The survey carried out by online research and polling company Pure Profile found that television was the most popular medium for election information, with 58% of respondents ranking it as the most important source.
Newspapers were the second highest ranking election information medium, albeit a long way behind TV, coming in at 13%. However the average increased significantly for people over the age of 45. Radio was third at 8%.
Poll question: What do you think is the most effective media channel for election information to reach you?
