New fraud protection technology built into MasterCard credit cards has driven the launch of a new national campaign via McCann Erickson Sydney.
The campaign is led by a fresh 30-second TVC that continues MasterCard's long association with travel. In this instance, the ad portrays a couple whose travels take them into unfamiliar surroundings with new experiences. Towards the end of the commercial, the couple are shown using their new fraud-protected MasterCard to make a safe payment while on foreign land. The cards are embedded with new EMV technology.
Credits: vice president marketing MasterCard Australia Michelle Pilot, agency McCann Erickson, creative director David Brownlow, art director David Brownlow, copywriter David Brownlow, director Perry Westwood, production company äht, media agency Universal McCann.
