US: Microsoft says it will be using the advergaming potential of its new Xbox 360 console game to sell its global audience of gamers aggressively to marketers when the product hits the stores later this year.
A the recent E3 conference Microsoft executives also pushed the console’s Xbox Live Marketplace, an online bazaar in which companies will be able to distribute game trailers and sell new titles, as well as additions like levels, maps and vehicles, while gamers can sell stickers, T-shirts, sound tracks or in-game elements that they designed.
It envisions a Myspace.com-like community through which record labels will be able to launch new bands with free MP3 downloads and videos or host live concerts, or a studio to unveil an exclusive film trailer. Users will also be able to buy music and movies. Source: Adweek.com
