BBDO, part of the Omnicom Group of Companies, has been appointed by P&G to handle key Gillette brands across the Asia Pacific region.
BBDO currently handles the Gillette business in Australia as well other large key global markets, including the US and Europe.
It has now been awarded the business in Asia Pacific as part of Gillette’s strategy to move toward a global advertising agency.
BBDO will handle key brands across Greater China through BBDO Shanghai. BBDO Singapore will manage the regional briefs for Asia and India, excluding China. BBDO Japan in Tokyo will handle Japan.
Chris Thomas, Chairman and CEO of BBDO Asia said in a statement today: “This is an exciting new opportunity for us to develop highly effective and integrated campaigns across Asia with our P&G client. It is also an acknowledgement that we have developed a network that is geared up for to meet the demanding needs of this client".
BBDO China will initially work on the Vector, Mach 3 and new product development brands across Greater China, including Taiwan and Hong Kong.
In Singapore, BBDO Singapore will act as the regional hub for the business across ASEAN and India.
