Breaking campaign: Saatchi & Saatchi unveils first Hahn Super Dry work
Lion Nathan will launch a new campaign for Hahn Super Dry this Sunday, the first work from Saatchi & Saatchi since being appointed to the brand in August.
The campaign, entitled ‘Stay Premium Gentlemen’, features a range of scenarios in which guys are faced with potentially difficult decisions and encouraged to ‘stay premium’ by making the right choice. It takes a tongue-in-cheek approach to maintaining the standards that matter, which then extends yo drinking Hahn Super Dry.
It will be supported over the coming months by national press, online and PR.
Credits: executive creative director Steve Back, creative director Dave Bowman, digital Holler Sydney, art director Justin Carew, copywriter Iggy Rodriguez, PR Res Publica, agency producer Julia Jackson, director Simon McQuoid, producer: Georgina Wilson, production company Revolver, group business director Alex Carr, strategic planning director David O’Loughlin and Neal Fairfield, senior business director Chris Yong, business manager Alexandra Klujin.
