Breaking campaign: Hahn’s new ad in the spirit of good taste
Lion Nathan and BMF have created a new ad for premium low carb brand Hahn Super Dry to launch this Sunday.
Entitled ‘In the Spirit of Good Taste’, the campaign’s launch ad features a family sitting down to a formal lunch with Hahn Super Drys, when a mobile phone with an inappropriate song goes off. The offending mobile ring goes for an uncomfortable period before one of the older women at the table stands up and says,” In the spirit of good taste turn the dam thing off” with a bottle of Hahn in her hand.
The tongue-in-cheek television executions for the brand use examples of particularly bad taste to highlight the great taste of Hahn Super Dry. The campaign will launch with a 45 sec and 30 sec version of the ad and will be activated across FTA, STV, online and point of sale.
Credits: Executive creative director Warren Brown, creative director Simon Langley, art director Paul Bruce, copywriter Steven Thomson, group account director Nick Garrett, account director Simon Jarvis, account manager Clare Kerlin, head of strategy Jeremy Nicholas, strategic planner Christina Aventi, creative services director Jenny Calcott, TV producer Mandy Payne, director David Shane, production Company O Positive (U.S), production company producer Marc Grill, sound studio Song Zu,
music composer Tonefarmer (New York), DOP Anna Howard, editor Stewart Reeves at Guillotine.
