Boutique Sydney agency The Saltmine is extending its offering from pure design agency to ad agency with the launch of new campaign for H2go.
The agency’s new outdoor campaign for the Frucor brand launched in Queensland this week as part of a nationwide campaign, with additional creative work rolling out throughout December.
The creative brief was given to The Saltmine on the back of a range of point of sale work that the agency developed for the brand’s new range of flavours earlier in the year.
The campaign launched via major outdoor sites in the Brisbane metropolitan area from mid-November. It will continue throughout summer, with a view to going national once results can be quantified.
The Saltmine Design Group has also designed a new corporate identity for Snack Brands Australia, the company that recently acquired the Arnott’s salty snacks portfolio. The new logo is being rolled out across all of the company’s signage, stationery and their website, Snackbrands.com.au.
The Saltmine won the work for Snack Brands after a three way agency pitch.
To accommodate the new business at the agency two new client service managers, Catherine Roberts and Amy Anderson have been appointed. Roberts joins the agency after eight years at Mitsubishi UK and several years as an independent consultant, while Anderson’s previous work was with British American Tobacco, both in New Zealand and the U.K.
