Product of the Year, the independent consumer survey of product innovation in Australia, is to be promoted through retail media company TorchMedia after the pairing agreed a media partnership The 2010 awards will be promoted on TorchMedia’ s retail ad sites in popular shopping precincts.
News Digital Media has appointed Jamie Hollebone as head of sports and specialist sales, effective immediately. Hollebone will be responsible for maximising advertising revenue and market share across NDM’s sports sites including grassroot sports network, SportingPulse, ESPN specialist sites ESPNCricinfo.com, ESPNSoccernet.com and ESPNScrum.com, as well as the sports verticals of News Limited’s masthead websites. He was most recently sale director of News Magazines specialist men's division.
Following yesterday’s B&T Today story “Hahn Super Dry moves to Saatchi & Saatchi” rostered digital agency Holler have informed B&T that they did not take part in the pitch. Holler has retained all the digital work for the Lion Nathan beer brand.
The September issue of ABC Gardening Australia magazine, on sale Wednesday August 12, will see the launch of a ‘Grow your own’ campaign encouraging Australian’s grow their own fruits and vegetables. Stories in the magazine that form part of the campaign are identified with a special ‘Grow your own’ logo and the campaign will be continued in future issues of the magazine.
