The campaign takes in TV, magazine, online, DM and airport displays and is targeted at 40 to 60 year old white/bright collar executives earning $50k-plus.
The creative, which has a “drive the dream” tagline, shows the new sedan as a “brand that democratises luxury, delivering the power, space, safety and refined appointments consumers can only expect from Mercedes Benz or BMW,” the agency said.
Credits: creative director John Nankervis, copywriter Greg Aldous, art director Daragh Ledwidge, agency producer Kristi Jarvis, production Plush Films, visual effects Russell Masters.
