News Limited has thrown its hat into the ring to take over sponsorship of the Cannes International Advertising Festival, claiming it is “strongly considering” the opportunity.
Fairfax Media announced yesterday that it was ending its four year association with the world’s most prestigious ad festival in order to concentrate on engaging with the Australian creative industry.
A News spokesman said: “I know we are now looking into sponsoring the event in the future.”
Cannes sponsoring companies normally represent the festival in that particular country; act as sales agents and coordinating the country’s representation in France. They are also obliged to hold post- Cannes events where winning work is showcased to the local marketing communications industry.
It is reported that Cannes chairman Terry Savage is holding talks with three media organisations in Australia to replace Fairfax.
