UK: Pepsi has resurrected an advert showing David Beckham surfing, six months after withdrawing it after the Asian tsunami tragedy, but it won’t be shown on TV.
The soft drinks giant has decided the ad is unlikely to prompt a public backlash more than half a year after the Boxing Day natural disaster, which killed more than 230,000 people.
But Pepsi is still acting with extreme caution and has decided that the advert—which shows Beckham and other stars including Thierry Henry leaping off surfboards to kick a football—will not appear on television.
Instead, the commercial will run only on Pepsi's thirstforfootball.com website accompanied by a hefty PR campaign. It is being spun by the company's PR agency, Ketchum, as heralding the company's "biggest ever drive to support youth football".Source: Media Guardian
