Breaking campaign: Panasonic pushes new Neo Plasma range
Panasonic is launching its new Viera Neo Plasma TV range with a TVC featuring TV around the world switching to static – which then morphs into a round of applause for the TV.
Each scene features a different type of TV screen in a variety of locations, from outdoor sites, to a home lounge room and train stations.
The TV execution will be supported by online banner advertising, print ads and point-of-sale.
Credits: marketing communications director Gemma Lemieux, creative director Cameron Hoelter, deputy creative director Kelly Putter, agency producer Jacqui Gillies, account planner Rebecca McCarthy, account lead Bruce Davidson, production company and producer Good Oil Fims, Ben Scandrett-Smith, director Matt Murphy, editor Bernard Garry, sound design Song Zu – Simon Kaine, original music Elliott Wheeler.
