Top US company acquires Aussie digital shop Camille Alarcon
The USA’s largest interactive marketing services company, Avenue A Razorfish, has acquired Australian digital agency Amnesia for $5m.
With offices around the US, UK and now Australia, the agency’s worldwide president Clark Kokich, said it is now on the acquisition trail in France, Germany, Japan and China.
“Why Australia? Well if you look at the global interactive media market you see that Australia is number seven. It’s significant and strategically important to our clients,” Kokich said.
“We have had a media office here for a year and have been working with Amnesia which deals with the strategy, design and technology [side of accounts]. We’ve worked on clients together including Expedia, General Motors and X Box.
“So it seemed natural to create one full service agency and formalise the relationship.”
A $5m cash payment was made for Amnesia and there is also an earnout agreement based on profit contributions from Amnesia over a three period.
Amnesia will retain its name and now become a subsidiary of Avenue A Razorfish.
