Dairy Farmers is giving away up to $1m in a cheese-on-toast cook-off created by through-the-line agency Triad Communications.
Aussie food icon COON, is inviting consumers to enter the COONtest by submitting their best cheese on toast recipe online.
To be in with a chance to win $1m, consumers need to enter a barcode from any COON product, along with their recipe and contact details.
All recipes are immediately up-loaded to the website and cyber-surfing consumers can also win $1,000 by voting for their favourite COON toastie creation.
The promotion will be implemented through print, a dedicated website (www.naturallyCOON.com.au), in-store sampling and POS.
The competition will also be featured in The Australian Women’s Weekly, Woman’s Day and Take 5 Magazine.
The authors of the top three recipes uploaded to the website will be flown to Sydney to the Women’s Weekly Test Kitchen for the $1 million cook-off. They will be judged by a panel of ACP food editors, with the final winner announced on 11th December.
Credits: client Dairy Farmers; senior brand manager David Ferreira; group marketing manager for dairy foods and cheese Emma Heasman; agency Triad Communications; account director Guy Johnson; creative director Dave Aicken; interactive director Sanjay Talwar; art director Jakub Prytula; account coordinator Cassi Stewart.
