ENTRIES are being called for in the 2004 Internet Awwwards , now in their seventh year.
Newly appointed chairman of judges, digital strategist and trainer Heather Albrecht, said she believed this year’s entries would reflect the increasing use and sophistication of Internet advertising.
“I’m very excited about chairing the panel of judges for this year’s Awwwards as there has been a significant shift in Internet advertising over the last 12 months,” Abrecht said.
“Not only have we seen the industry grow by 41% in terms of online media spend but I believe marketers and their agencies are truly beginning to understand the media’s hybrid power to both brand and generate response resulting in on and offline sales.
“I’m looking forward to seeing the work that I expect will reflect this understanding with more sophisticated campaign strategy, creative developed specifically for the online channel and stellar ROI results.”
Judges confirmed include Starcom IP’s Brendon Cropper, News Interactive’s John Galloway, MLC’s Simon Hovell, Nudie’s Tim Pethick, Sensis MediaSmart’s Anthony Saines, Virgin Credit Card’s Chris Thornton, and NetX’s Kevin Walsh.
Entries are now open to all advertising, promotion, and direct marketing agencies and consultants, client companies and any other third parties involved in the development of an online marketing or advertising campaign. Entries must be submitted by 30 August 2004 and will be announced at a ceremony in Sydney on November 10.
Awwward categories this year include; most effective use of online media, most innovative use of a restricted media budget, most effective online promotion, most successful launch of a new product or service, best online media strategy, original use of online creative, most successful creation of creative with an offline campaign and a debutante award.
2004 sees the addition of several new award categories including Debutant—for campaigns that best use online media for the first time—and Most Innovative use of a Restricted media budget—for stand alone campaigns with a budget of $30,000 or less.
Judging criteria and entry forms for each category can be found online from tomorrow at http://www.awwwards.com.au.
