Clemenger BBDO Melbourne has come up with a new campaign for Libra Invisible with new side leakage barriers that taps into the insight that men and women don’t necessarily want to know everything about each other.
The TVC which was launched on 28 October will be supported by magazines and bathroom media.
The ad features a young man and woman who have recently started their relationship. The inquisitive man wants to know everything about his new love and goes into her bathroom to ask what everyday objects, such as eyelash curlers and an exfoliating glove are used for. He gets to the Libra Invisible and the girl explains that it has side leakage barriers “so there is no leakage out the sides”. The embarrassed boyfriend closes the door and tells his girlfriend: “Tell me when you have stopped talking about that”.
Credits: client SCA Australia personal care; product Libra; marketing manager Brenda Mitchell; agency Clemenger BBDO Melbourne; executive creative director James McGrath; creative director Emma Hill; group account director Sue Peden; senior account director Susan Foley; account manager Georgie Bugelly; copywriter Emma Hill; art director Cameron Hoelter; production company Exit Films; director Glendyn Ivin; sound house final Sound; post-production house Tide; media OMD
