Foster’s’ sparkling wine brand Yellowglen has rolled out a $1.5 million outdoor campaign timed with Melbourne’s Spring Racing Carnival.
Developed by Badjar Ogilvy the campaign has been spearheaded by a Flinders St Station execution in the heart of Melbourne’s CBD – called “Station Domination”, which will see the station being saturated with the creative throughout November. The outdoor advertising will also run nationally.
The client has been with Badjar Ogilvy since 2000, and has rolled out various outdoor executions featuring the winner of a Yellowglen and Badjar 'Bubbly Girl Search'. Media agency Mediacom devised the outdoor strategy.
Credits: client Foster’s; agency Badjar Ogilvy; media agency Mediacom.
