UK: A BBH-created KFC ad that shows people singing with their mouth full has become the most complained about ad in the UK to date.
But despite attracting complaints from 1671 people worried that it would encourage bad table manners, the ad has been cleared to continue its run on air by the UK’s ad watchdog.
The ad beats the previously most complained about list of ads including Saatchi & Saatchi's ad for Mr Kipling's featuring a church hall nativity play, which attracted 806 complaints, and the Abbott Mead Vickers BBDO Wrigley's Xcite chewing gum spot, which showed a man regurgitating a dog and became the most complained about ad with more than 600 complaints two years ago.
The Advertising Standards Authority has found that the KFC ad is not in breach of the advertising code.
The ad shows three women who work in a call centre, eating the Zinger Chicken Salad and singing at the same time. Source: Brand Republic
