Table-top advertising company Creatable Media has formed a strategic alliance with advertising sales company Ultimate Media Group.
Ultimate Media—which specialises in out of home advertising media, including taxi tops, university campus advertising, fitness centre advertising, restroom advertising, and other promotional media—is the company founded Neil Mount, the former managing director of Buspak and CEO of Australian Radio Network, and Peter Cope, formerly managing director of Adshel.
Under the terms of the alliance announced today, Creatable Media and Ultimate Media will leverage each other’s sales and marketing expertise and use each other’s advertising media.
Ultimate Media will be entitled to be issued shares in Creatable Media upon achievement of several performance hurdles in relation to sales.
Creatable Media CEO Scott Walters said the alliance would deliver an increase in the company growth rate in sales.
“As a new medium, we have spent a significant amount of time introducing the concept of tabletop advertising to the market with positive results,” Walters said.
“This alliance now enables us to take this process to the next level, building on the credibility and experience Ultimate Media has in the outdoor advertising market.
