After a decade-long promotional hiatus, Energizer Australia aims to inject new life into its Eveready battery brand with a new awareness campaign launching Sunday (March 6).
The 30-second spot by George Patterson Partners Sydney will air in Australia and New Zealand and will be supported by point-of-sale.
The ad was filmed over a 20-day shoot on location in Argentina, Egypt, the US, Australia and New Zealand and depicts a group of culturally diverse people using the Eveready range of batteries.
‘The world runs on Eveready’ is the new campaign tagline.
A spokesperson for Energizer Australia said the campaign aims to encourage people to “re-think the Eveready brand in a global sense and in a more contemporary way”.
George Patterson Partners was appointed to the Eveready account late last year with the agency’s joint managing partner Jane Neale describing the business as a “significant win”.
“[The win] comes at a time when Patts is changing shape and evolving the business model to create new ways of adding value for clients,” Neale said.
During the 2004 calendar year, the battery sector notched up $181m in grocery sales—which accounts for up to 60% of overall battery sales— representing an increase of almost 11% over the previous year per AC Nielsen.
Creative director Mark Dove, copywriter Steve Coll, art director Sian Binder, agency producer Mark Summerville, production Doll, director Sean Kruck, producer Caroline Barry.
