Publicis Mojo has launched a new outdoor billboard campaign for Trading Post, promoting its automotive and general merchandise categories. The ad highlights the brand’s ability to attract active buyers and highlights Trading Post as a multi channel brand.
Kellie Cordner, group manager of marketing, at Sensis Classifieds said: “The campaign aims to remind Australians of the relevance of Trading Post to their lives. It is important for us to deliver an execution that appeals to both buyers and sellers whilst playing on our personality”.
Publicis Mojo based the creative for the campaign around being familiar and down to earth, with simple insights into actual consumer behaviour.
The campaign consists of three executions. The first, launched last month, looks at the fondness of ‘pimping our ride’ with dashboard accessories, with the current creative tapping into the phenomena of personalised number plates and how these give others a small insight into who we are. The third execution will explore renovating and our affection for DIY projects.
The outdoor campaign will run for the remainder of the financial year in a range of arterial and high traffic supersites and spectaculars across Melbourne, Sydney, Brisbane and Adelaide. The outdoor campaign will also be supported by merchandising on tradingpost.com.au and by advertising in the Trading Post paper.
Credits: Trading Post group manager of marketing Sensis Classifieds Kellie Cordner; agency Publicis Mojo; creative director Leon Wilson; art director Kim East; writer Lea Egan; photographer Stuart Crossett.
