A press ad for Toyota promoting its Landcruiser 70 Series has been named as the August/September winner of the Could Be a Caxton competition.
The ad created by Saatchi & Saatchi was given the award by Dejan Rasic, executive creative director of Colman Rasic Carrasco, and the judge of the August/September competition.
He said: "Perfect talent for the headline. Rock solid strategy. Stood out in the lot of ads I looked at."
The competition established by the Caxton Committee and supported by The Newspaper Works showcases creativity in newspaper advertising on a bi-monthly basis.
Credits: Client Toyota; agency Saatchi & Saatchi Sydney; executive creative director David Nobay; senior copywriter Tim Brown; senior art director Peter Buckley.
The creative team wins an all expenses-paid trip to the Caxton Weekend in Byron Bay this weekend.
The October/November competition is now open for entries. Visit wwww.thecaxtonawards.com.au for more details.
