The juice company, Nudie, is venturing in to a new market category with the roll out of a range of vegetarian soups.
It has initially launched two varieties, “Nudiestrone” and “Sweet Potato, Pumpkin and More” which are being distributed through BP and Coles Express stores.
Nudie new product manager, James Karbowiak, said the soup range was being produced under the same philosophy as the company’s range of juices.
“As with our juices, nudie soups have no additives, preservatives, colourings or flavourings, and are full of delicious vegetables in every serving” he said.
The soups come in individual 300g servings in containers that feature the quirky labels that are consistent with the Nudie tradition.
