Out-of-Home media operator, Eye, has worked collaboratively with Leo Burnett and GSP Print to produce glow in the dark billboards as part of an Earth Hour campaign.
The highlight of the campaign is the glow-in-the-dark billboard execution located on Victoria Road in Sydney. The tailored message: ‘It’s amazing what you can see in the dark’ complements the glow-in-the-dark technology developed by Eye and GSP Print. The modification of the site allows the technology to charge up intermittently, which enables 40 minutes of glow-in-the-dark illumination across the night sky every hour between 7pm and midnight, and 5am and 7am. The Earth Hour 2009 campaign runs across various Eye Drive and Eye Fly locations until March 28.
