DMG Radio Australia’s campaign to launch its much anticipated new over 40s radio station Vega uses a pair of duelling ears as the stars.
The campaign asks “Want your ears to get on?” and shows a pair of ears leaping off of their owner and brawling across a lounge room while their owner decides on a radio station.
Credits: Agency Saatchi & Saatchi, exec creative director David Nobay, art directors Steve Carlin & Tisha Lazarn, copywriter Hason Mendes, agency producer Ali Grant, production Independent Films, director Scott Otto Anderson.
