‘Pups with Promise’, Guide Dogs NSW/ACT’s new puppy co-sponsorship club, is keeping in touch with members via email, mobile SMS and MMS.
Members sponsor a puppy and are kept informed as it grows. They receive information on the pups through email and message systems created by CreativEngine Sydney.
“The Pups with Promise Club is a great example of how new technologies can be used creatively to communicate to a broad community with rich content,” CreativEngine director of operations Chad Craven said.
The MMS service includes MP3 ‘woof files’ of the pups and is Australia’s first mobile voice and data sponsorship promotion.
“The aim was to find easy, cost-effective ways to connect people to the pups’ lives,”Guide Dogs NSW/ACT fundraising manager Jennifer McCaffery said.
