Sportsgirl has launched a new online platform that it claims is Australia’s first combined community and retail purchasing site. Designed by digital agency Citrus, the Shop Anywhere displays items from the Sportsgirl range in the blog and forums of the site. Consumers interacting with the online community will then have the chance to purchase the items directly, rather than go to Sportsgirl’s standard online retail site.
Frost Design has a won a competitive pitch for the $2 billion redevelopment of the former Carlton United Breweries site on Broadway in Sydney by Frasers Property Australia. The redevelopment will feature residential, commercial and retail spaces. Frost was successful in the four-way pitch against Moon, Stop.Edit and Holcam Creative. The commission includes developing the branding for Central Park and an integrated creative campaign to launch the new precinct.
United Digital Media will this week launch PumpTV, a digital petrol station TV network. The network will deliver a mix of content and advertising to consumers at the petrol pump via 19” sunlight readable LCD screens with audio. Channel Seven is PumpTV’s exclusive content partner and will provide updates of news, sport, weather and lifestyle content. Beginning with Coles Express, PumpTV will start to rollout their first 20 sites this week in Melbourne and Sydney and are scheduled to roll out over 400 petrol stations over the next 24 months. Unique ad opportunities in formats such as 15 and :30secs TVCs are available.
Freeview has relaunched its website, www.freeview.com.au, with several new features that will help consumers to find what they need to get digital TV channels for free. The new features include a TV channels and shows section which outlines which channels are available in each region. In the products section Freeview has listed the manufacturers which have signed an agreement with Freeview. Other aspects are a stockists section, “5 things I need to know about Freeview” and a glossary. The site was designed by McCann Sydney.
Southern Cross Television will launch new digital channel 7TWO on Tuesday 1 December in Tasmania. Seven announced last week that its new free-to-air digital channel, set to be a "broad entertainment channel", will launch on Sunday, November 1 12noon on channel 72.
OzTAM has announced that from 1 November 2009 data for the Seven Network’s new digital channel, 7TWO, will be available in OzTAM’s television ratings service. 7TWO brings the number of free-to-air digital channels OzTAM reports to 10, as well as 64 pay TV channels. Data for 7TWO will appear in the weekly OzTAM viewing reports, published on the OzTAM website, from Tuesday 10 November.
