Earlier this year Mrs Crocket’s announced a $5m ad spend budget, with this latest execution for Caesar salad to run in Ralph and FHM magazines during the summer months.
It features a less than attractive balding man stripped down to his singlet and boxers with the copy: “I took Mrs Crocket home and made mad, passionate Caesar Salad”.
In Australia, Mrs Crocket’s turns over $100m-plus and sells more than 5.5million salads every, the food company said.
Agency, George Patterson Y&R; creative, Jonathon Teo; photographer, Scott Cameron.
