Harley hits the road with first outdoor ads Maria Ligerakis
MOTORCYCLE brand Harley-Davidson is using taglines like “You’ve been a good father, it’s time to be a mother” as part of a cheeky new outdoor campaign that hones in on aspiring Harley owners.
The campaign (created by Sydney agency FNL) highlights the brand values of freedom and escapism and is a bold move for the 100-year-old, which has traditionally had magazine advertising as its core focus.
“The idea was to make an impact and stand out from the others in Australia’s highly developed and competitive motorcycle market,” Harley-Davidson marketing manager Adrian O’Donoughue said.
“It’s not subtle—but it’s got the Harley attitude.
“For many of our target audience owning a Harley has been a lifelong dream and we want to unlock this and celebrate in a very public way.”
