Cannes: Saatchis bag seven nominations in Outdoor Lions Heather Jacobs in Cannes
Saatchi & Saatchi Australia leads the Australian tally of 15 at the shortlist stage of the Outdoor Lions, snaring an impressive seven on the shortlist, followed by JWT Sydney with three and Leo Burnett Sydney with two.
Saatchi & Saatchi New Zealand leads the Kiwi tally of eight, with four on the shortlist.
Saatchi’s work for Sony Bravia and Sony Walkman in Australia, and for DB Breweries and the Rodney District Council ‘Grenade’ campaign in New Zealand, are among its key hopes for some metal.
Aussie agencies put forward more entries this year for Outdoor Lions, with 141 on last year’s 130. New Zealand entries were nearly identical, 72 this year and 73 last. Australia won 3 Lions last year in Outdoor, to New Zealand’s two.
Australia is represented on the jury by BWM’s executive creative director Rob Belgiovane, a late replacement for DDB national ECD Matt Eastwood.
Last year’s Grand Prix winner was BBDO New York’s ‘Voyeur Projection Installation’ for HBO.
Australia:
Saatchi & Saatchi Australia, Sony Bravia, 'American Football'
Saatchi & Saatchi Australia, Sony Bravia, 'Cricket'
Saatchi & Saatchi Australia, Sony Bravia, 'Football'
Saatchi & Saatchi Australia, Sony Walkman, 'Maps London'
Saatchi & Saatchi Australia, Sony Walkman, 'Maps New York'
Saatchi & Saatchi Australia, Sony Walkman, 'Maps Sydney'
Saatchi & Saatchi Australia, IAMS, Pet Food
JWT Sydney, Purell, 'Squalid'
JWT Sydney, Purell, 'Decay'
JWT Sydney, Purell, 'Plaque'
Leo Burnett Sydney, WWF, 'Tree Shirt'
Leo Burnett Sydney, WWF, 'Monuments'
BWM Sydney, Citroen, 'Mosquito'
303 Perth, Ikea, 'Guerilla Garbage'
Publicis Mojo Sydney, James Boags, 'Great Tasmanian Pipeline'
New Zealand:
Saatchi & Saatchi New Zealand, DB Breweries, Sol Beer 'Roller Blader'
Saatchi & Saatchi New Zealand, DB Breweries, Sol Beer 'Gangster'
Saatchi & Saatchi New Zealand, DB Breweries, Sol Beer 'Hockey Player’
Saatchi & Saatchi New Zealand, Rodney District, Council 'Grenade'
M&C Saatchi Auckland, New Zealand Fire Service, 'Out of Reach'
Colenso BBDO Auckland, Rodney District Council, 'Haunting Girl'
JWT Auckland, Waitakere City Council, 'Vodanovich Road'
DDB New Zealand, Pascall Fruit Burst, 'When will the Fruit Burst?'
