Saatchi & Saatchi is not intending to replace its former head of digital and direct Paul Worboys, following the revelation he left the agency before Christmas.
A spokesman for the agency said that Worboys role heading up the digital and direct work of the agency would not be replaced as the agency now has a “digitally integrated model”.
However, Saatchi & Saatchi does have a head of digital strategy, Megan Hales, who joined he agency in June last year, and will now spearhead any digital initiatives.
Speaking to B&T Today, Worboys said he had left Saatchi & Saatchi as it was “time for a change”.
He declined to say what his next move would be, though said he had “a couple of things bubbling”.
Worboys spent two and a half years at the agency, overseeing its digital initiatives. One of the most successful during this tenure was its campaign “UN Voices” which allowed users to listen to outdoor and press ads via their mobile phones. The campaign was named Best Digital Campaign at last year’s B&T Awards, and was also recognised in other awards.
Saatchi & Saatchi has been hit by senior departures at the beginning of this year. Chief executive Simone Bartley left the agency in January, amid claims of tension between her and executive creative director At the beginning of this month head of strategy Bram Williams also left the agency. Bartley is to be replaced by John Foley, who is moving from his position as chief executive of Saatchi & Saatchi Singapore and Malaysia.
