Kids Like Us, the company behind the successful Kids Like Us TV show Hi-5, is launching the Hi-5 Travelling Circus campaign, where fans can pick up the world’s first limited edition fully moulded hand-shaped logo.
The campaign is being rolled out across 620 Coles supermarkets across the country from July 2 with specially designed point of sale display units measuring 1.6m high and 550cm wide, selling a range of Hi-5 merchandise.
The Travelling Circus POS stands will be placed in prominent positions at Coles stores and will be supported with exposure in Coles catalogues due out on July 2, together with an online presence.
A competition with the chance to meet the Hi-5 team when they film their new series is also being run in conjunction with the Coles activity.
Kmart will also support the Travelling Circus initiative and the Hi-5 team will also be heard throughout Kmart’s in-store radio throughout July.
“We are thrilled to be working with Coles, Kmart and our other partners, Roadshow Entertainment, Hotsprings, Wotabout, Five Mile, TPF and Haven. I’m sure this promotion will set a standard that is enviable”, said Kids Like Us’ creative director, Nadia Benussi.
Credits: client Kids Like Us; agency Bauhaus Studio of Design; art/creative director Nadia Benussi, Kids Like Us; PR agency SueMacMedia
