MySpace Music is Australia’s top music site according to new figures from Nielsen Market Intelligence.
According to the figures, MySpace Music attracted 2.38 million unique browsers for the month of December, compared to the next highest take40.com which posted 351, 399 UBs for the same month. Telstra’s BigPond Music was ranked fourth highest for the month with a UB figure for December of 254,853.
On a daily basis, MySpace Music has around 8.5 times the average daily UBs compared to the nearest competitor within the music and radio category.
MySpace Music launched in Australia in October last year, a joint venture between MySpace, EMI Music, Sony Music, Universal Music Group and Warner Music Group, and offering what it claims is the world’s largest on-demand streaming of music tracks and full albums for free.
National sales director, Australia and New Zealand, Andrew Cordwell said: “The immediate impact of MySpace Music emphasises the demand for content driven social media within the 13-30 age bracket. As the trend for brands to align with music continues to gain momentum, MySpace Music is offering unique opportunities for advertisers to develop strategies around the interests of their target audiences.”
KFC and Toyota are the inaugural sponsors of MySpace Music, with those arrangements continuing in 2010, but Cordwell added there is still “ a portfolio of online and offline sponsorable opportunities available”.
