303 is launching a new campaign for the Honda Jazz dubbed ‘Imagination’ which demonstrates the car’s versatility and interior space using flowing Mega Bloks.
The children’s plastic blocks flow in and out of the car, transforming into a series of objects along the way – a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave and a submarine.
To produce the commercial the technical team measured the interior of the Honda Jazz, calculating the total volume of the car to be equivalent to 1,469,333 Mega Bloks. Each object in the TVC was then designed using this full complement of blocks, and the commercial finally stitched together from 366 still photographs taken over 12 hours.
Credits: creative director Julian Watt, art director Bryan Dennis, copywriters Gary du Toit and Deborah Frenkel, MD/Strategy Jon McKie, agency producer Lucy Trengrove, business director Kelly Ryan, business manager Sarah Low, Honda advertising manager Nick Harris, general manager marketing Kevin Lillie, marketing coordinator Romina D’amico
