NEW Australian search engine, Mooter Search, launched today with its eye on claiming market share from American giants such as Google and eventual dominance of the Australian search market.
Mooters chief executive Lisel Capper said Mooter’s advantage was that it offered a more intelligent and “humanised” approach to finding information on the net.
Capper started the company in which she is a majority shareholder after the 2001 tech wreck with the help of Federal government grants and private investors.
She said that Mooter displayed simple clusters of information instead of giving long lists of results. As users search Mooter is able to skew the results based on the user’s actions or underlying intentions and pushes the most relevant results nearer to the top.
"Our value proposition is simple—we have simply built a powerful, smarter search engine that enables users to do more, in less time and with considerably less hassle," Capper said.
"Today's search engines typically throw up thousands of results and ask users to sort through them or re-define the search."
"Mooter focuses on the psychology of people—not machines—to better understand what information users seek.”
