THEoutdoor medium, by its very nature is a high-profile medium and so generates a disproportionately high number of complaints, due to its visibility. But how often does an outdoor execution really cross the line?
The Australian Association of National Advertisers, the Advertising Federation of Australia and the Outdoor Advertising Association of Australia this week launched an advisory paper and a new checklist, urging agencies adopt a more “prudent approach” when considering outdoor advertising.
AFA executive director Lesley Brydon said special consideration should be given to outdoor ads, since the medium is open to general exhibition.
Brydon said the aim of the advisory paper was to bring the issues surrounding outdoor ads to the fold and not to stifle advertising creativity.
“We are certainly not seeking to curtail creativity, and nor are we suggesting any level of censorship,” she said.
