CLOTHING marketer Jupi Corporation has signed up Australian tennis player Mark Philippoussis to star in an advertising campaign to launch its new clothing label.
Philippoussis will feature in the magazine and outdoor campaign being created by Patterson Partners Adcafe as well as in store creative when the clothing line launches nationally next year.
Patterson Partners Adcafe managing director Jo Patterson said the agency was “excited to be working on creating a new to market brand, whilst capturing the essence of a high profile Australian sporting figure.
