NOW even the golfing elite will not be able to escape advertising messages while getting in a quick nine on the course.
Media company Talbot Partners has launched Golf Ads, which are double-panelled signs placed near the tee-off point on golf courses.
Chairman of Talbot Partners Jay Talbot said the signs allowed advertisers to reach high-value consumers.
“There are over 1.3 million Australian golfers so the potential reach is enormous,” Talbot said.
“GolfAds is an ideal tool for premium brands and services to penetrate this captive, lucrative market. It is a perfect vehicle for advertisers to directly target the golfer economically, effectively and repetitively.”
“We have an exclusive agreement with a growing number of private and public clubs nationally to erect GolfAds on their courses. On an average 18-hole course, we would install 20 GolfAds units.”
Honda is among advertisers using the medium with panels in Sydney, Melbourne and Brisbane.
