In yesterday’s B&T Today, we ran a story covering Clemenger Group executive chairman Robert Morgan’s comments calling for a united media marketing and advertising council to head-off encroaching food and alcohol advertising regulations from the government (Morgan calls for regulation united front, p2):
Robert, interesting observations you make, and while I am sure the industry agrees wholeheartedly with your sentiments, what it needs is someone who says "I" rather than "we". "We" is a cop-out--it says, "I have an idea for someone else to implement". Your article would have carried a lot more weight had you actually stepped up to the plate with action rather than more rhetoric. Your group has as much to gain by the formation of this "one organisation" as anyone--why not be the catalyst to "engage as an industry" and lead the charge, rather than hoping your 800 words inspires someone else to do it? If you don't, having now taken a public stand, the person who deserves to be "condemned by those who follow for letting it happen" is Robert Morgan.
