Brave New World has created a campaign for new a Sunbeam hairdryer called Nutrihair.
The Nutrihair takes special capsules that treat your hair with silk proteins and vitamins as you dry. A TVC and POS campaign has been created by BNW to support the launch.
The TVC shows a young woman drying and treating her hair in her bathroom. A nearly dead looking fern sitting near her collects some of the over-blow and is magically restored to life.
Credits: client Sunbeam; agency Brave New World; creative team Geoff Corbett and Pete Watman; account director: Lynette Sturits; director Tony Davison; production: Zeal Films; producer Davin Robinson; media agency Carat.
