New Zealand’s advertising revenue across all main media was NZ$2.24bn for the 12 months to December 2006, according to NZ’s Advertising Standards Authority. This was marginally down by $5m from NZ$2.29bn for the previous corresponding period.
Newspapers still takes up the largest chunk of advertising with 36.4% of all main media, followed by Television on 28.8%, Radio on 12.1% and Magazines on 11.3%.
Online increased from NZ$44m to NZ$65m, outdoor increased from NZ$72m to NZ$79m and radio was up from NZ$265m to NZ$269m, all recording their biggest revenues to date,
Television and Newspapers told a different story, however, with TV revenue falling from $830m to $810m, and Newspapers falling from $830m to $810m.
Magazines, Cinema, addressed mail held steady with $251m, $10m and $35m respectively.
Hilary Souter, executive director of the ASA, said some interesting trends in the revenue information, included the continued growth of outdoor and online advertising, while a number of the more traditional advertising media had seen a small decline in revenue.
