AIM Proximity New Zealand has appointed Adam Good as its new CEO. The appointment follows the departure of former CEO Darryn Melrose to M&C Saatchi, as well as former Aim executives Dave King and Tony Burt, who joined M&C as executive creative director and planning director. For the past two years, Good has been director of digital Innovation across AIM Proximity and Colenso BBDO. One of Good’s first tasks will be searching for a new creative director and strategic director / channel planner.
A new digital agency, Nucleus Digital Strategy, will open in Melbourne this Friday. It is founded by managing director Anthony Baker, former GM of digital agency Immersive, and Chris Fiteni, a former Clemenger digital strategist who helped develop the the digital strategy for Telstra’s highly successful Nowwearetalking initiative. The agency will not execute digital campaigns, which it believes can cause a “tendency for providing non-impartial advice”, but will offer strategy and “unbiased counsel”.
Panasonic Australia has signed a three-year sponsorship agreement with Tennis Australia, commencing in January 2010 and continuing until 2012. The agreement encompasses a number of tournaments including the Medibank International Sydney, the Brisbane International and the Australian Open. The company’s products – LUMIX digital still cameras, VIERA TVs and Inverter Air Conditioning systems, will be aligned with Tennis Australia’s sporting events throughout the summer.
Gold Coast Tourism has today launched its biggest national marketing campaign, the first in years, as it seeks to capitalise on visitors from the southern states over the lucrative summer period. The campaign kicked off in Sydney’s CBD today at 8am where a pop-up ‘VeryGold Coast Bikini Bar’ offered deals and special offers for Gold Coast holidays. The campaign uses a character called Mr Summer designed to to attract around 2.8 million tourists primarily from Sydney, Melbourne and Brisbane.
Advertising revenue at metropolitan commercial radio stations has fallen by 3.8% in October to $57.39 million, compared to the same month last year, according to figures released today by Commercial Radio Australia. Joan Warner, chief executive officer of Commercial Radio Australia, said the latest figures show that the radio ad market remains soft, although the October figure is an improvement on September, which recorded a seven per cent fall in revenue and the first quarter of this financial year which fell by 5.67%.
Private label is increasing its share of the grocery market in Australia as thrifty shoppers look to save at the supermarket, according to new research by TNS. The study of private label and branded goods revealed there is a growing number of people opting for supermarket-branded products for a myriad of reasons such as cost and the belief that brands are all hype and not of superior quality. However some purchased private-label despite a concern about the potential lower quality, poor packaging and lack of product innovation. Adult-only households, young singles and young couples were among the greatest consumers of private-label.
