AV Jennings’ new TVC focuses on how much family life has changed over the years and how the home marketer is reflecting that change.
Themed ‘a whole new way of living’, the campaign aims demonstrates that AV Jennings is now delivering a range of ‘living solutions’ as part of a strategy to show that AV Jennings understands the way Australians want to live today.
The ad shows how much life in Australia has changed over the past 70 years that AV Jennings has been operating—how families have changed, how our lives have changed, how our lifestyle desires have changed.
It depicts a wide variety of different family shapes and sizes and how AV Jennings creates homes and environments suited to those needs.
AV Jennings chief marketing officer, Tim Redway, said the campaign was aimed at correcting the consumer perception that AV Jennings was only about homes to build.
“Today, AVJennings is about so much more, land, neighbourhoods, and metropolitan homes and townhouses to buy either off the plan or ready-built, DDB did an amazing job of pulling together this fully integrated campaign in an horrendously short timeframe, and after only a short time, we are seeing real results.”
Credits: DDB, creative director Garry Horner, writer Richard Selbourne, director Brendan Williams, production house Zoom Films, agency producer Sean Ascroft, DDB business management Chris Brown, Scott Thomson, Nick Cohen, media Starcom Worldwide.
