Australian teenagers living in rural areas have a similar spending power and could potentially be just as valuable to marketers as their city counterparts according to a new profile of regional teenagers released by Regional Television Marketing.
The profile, which focused on children between 14-17 years old, demonstrated that Australian teenagers living in regional areas of the country were more open to try new and different products and used their mobile phone for calls, to download ringtones or to enter competitions more frequently than teenagers living in metropolitan areas.
Seventy percent of regional teens professed they were open to trying new and different products compared to only 63% of metro teens.
This is reflected in the findings which show 49% of regional teens have their own games console compared to 45% of metro teens and 45% of both groups of teens own their own iPod or MP3 player.
Sixty-five percent of regional teens admitted to using their mobile phone more frequently than their home phone compared to only 48% of metro teens.
Regional teens are just as concerned as metro teens with keeping up to date on the latest trends and fashions. Seventy-two percent of regional and metro teens say they try to look stylish.
Regional teens also consume media at similar levels to metro teens; reading magazines (both 90%), using the internet at least once a month (90% regional vs 87% metro) and watching commercial TV (96% regional vs 97% metro).
