Hyundai has launched its new i30 model with a $4.5m multi-media campaign created by Singleton Ogilvy & Mather.
The TV, print and online campaign is themed "Yes, it's a Hyundai. No, it's not what you'd expect". As part of the launch, Hyundai is hoping to attract new customers by including a white USB memory stick as standard equipment with the car. The company is also distributing USB memory sticks at city centre displays as part of its prospecting activity.
The move is designed to appeal to tech-savvy buyers who have not driven a Hyundai before.
Credits: Hyundai general manager marketing Oliver Mann, agency Singleton Ogilvy & Mather, art director Scott Hopkin, writer Laurence Cronin, creative director Bruce Matchett, agency producer Lisa Ristuccia, account service Ryan Barlow and Nick Muncaster, director Mark Bennett, production company Plush films, post production MRPPP, media agency Mediacom.
