Formed in 2002, the awards recognise campaigns and applications that have successfully incorporated the use of SMS, MMS and other new mobile technology within their campaigns over the past 12 months.
Last year’s winner, Virgin Mobile’s ‘Warren’ campaign, went on to receive international recognition winning a number of major advertising and direct marketing awards.
According to recent research from IDC Australia, mobile marketing is one of the fastest growing and most successful marketing categories, and before the end of 2008 there will be 100% penetration in Australia.
Chairman of Judges, Oscar Triboli of Microsoft said: “Mobile marketing has grown up, the industry has transitioned from youth focused brands into mainstream markets across all age groups.”
Categories for this year’s MMA Awards have been changed from last year to reflect the evolving nature of the sector and related technologies.
They will include best use of mobile in CRM; best use of emerging mobile technology; best promotional or marketing campaign; best use of interactive media with mobile; most effective business application; best application of mobile payment; most creative mobile solution; best of show and the ‘one to watch’ award
Entries close on Friday 29 July 2005 and a template for entries including all instructions will be available on www.mmaawards.com from Thursday 16th June 2005.
