Toyota has this week unveiled a campaign, developed by Saatchi & Saatchi for the launch of its RAV V6.
The campaign called “200 Killer Wasps” is currently running on free to air TV, cinema, print, outdoor, online and dealership point of sale.
The comical TVC was developed from a ‘Chinese whispers’ scenario. It features a nosy neighbour taking interest in his neighbours new RAV V6, asking him what is had under the hood/engine, and misunderstands ‘200 kilowatts’ as ‘200 killer wasps’. The neighbour then begins to scream “200 Killer Wasps” creating chaos, panic and fear among the neighbourhood.
Simone Bartley, chief executive at Saatchi & Saatchi said: “This is great idea that will entertain over and over from a brand that has never been shy to embrace the use humour to get noticed and build strong connections.”
Television activity kick started the campaign utilising key Toyota sponsorships including Rove Live. The spot will run over the summer months as part of the Open Air Cinema program in Sydney and Melbourne and across mainstream Cinema complexes nationally.
Credits: client Peter Webster, divisional manager, national marketing, Toyota Australia, Carlie Harden, commercial vehicle marketing manager, Toyota Australia; agency Saatchi & Saatchi; creative director David Nobay; copywriter Steve May; art director Eron Broughton; business management David Minkin; group business director Emma Phillips; media agency The Media Store; production company Plaza Films; director Nicholas Reynolds.
